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26-Хошимзода Хомид Хасан.	MODERN TENDENCIES OF DEVELOPMENT OF RETAIL TRADE IN CONDITIONS OF DIGITALIZATION OF ECONOMY	15

Authors:Hoshimzoda Homid Hasan - Doctor of Economics, Associate Professor of the Department of Commodity Science and Customs of the Institute of Economics and Trade of TSUC, Komarova Anastasiya Igorevna - Candidate of Economic Sciences, Associate Professor at World Economy Department Institute of Economy and Trade of TSUC,  Kasimova Mavdzhuda Halimovna - Candidate Of Economic Sciences, Associate Professor at Economic and Entrepreneurship Department,  Institute of Economy and Trade of TSUC

JOURNAL NUMBER: 3(66). YEAR OF ISSUE: 2023.LANGUAGE OF THE ARTICLE: Russian

ANNOTATION

This article examines the role of trade in the implementation of market reforms in the Republic of Tajikistan, the issues of digitalization of trade and technological processes to ensure best conditions to meet the needs of customers, reduce costs, and increase profits for retail enterprises. The implementation of tasks for the introduction of modern technologies will increase the competitiveness of enterprises, the quality of trade services; bringing it in line with modern market requirements.

KEY WORDS

retail, digital economy, retail, e-commerce, business, digital technologies.

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