list (economic 2023)
MARKETING FACTORS OF ECONOMIC GROWTH AND STABILITY OF ENTERPRISES IN MODERN CONDITIONS
Authors: Mirzoqulov Hayоtjon Karimjonovich - Postgraduate student of the Department of Management and Marketing of the Faculty of Economics, SEI “Khujand state University named after academician Bobojon Gafurov”
JOURNAL NUMBER: 1(64). YEAR OF ISSUE: 2023. LANGUAGE OF THE ARTICLE: Tajik
ANNOTATION
Theoretical aspects of the economic stability of the enterprise is considered. Marketing factors of the economic growth and stability of enterprises taking into account the characteristics of the national economy were analyzed. Moreover, the relationship between the economic stability of enterprises and marketing factors is shown. Marketing is considered as an important element of the economic sustainability of enterprises, the factors influencing to it are studied. Taking into account the current state of the management sustainability of enterprises in Sughd region of the Republic of Tajikistan, through their marketing activities, the factors of the management process are classified. Based on the study, measures are proposed to manage the economic sustainability of enterprises in the Republic of Tajikistan through marketing.
KEY WORDS
enterprise, marketing, economic stability, sustainability of growth, economic stability management, marketing management.