Файл	Ном	Сабт карда шуд
Kobilova Shafoatjon Tolibdzhonovna	THEORETICAL AND CONCEPTUAL FOUNDATIONS OF THE DEVELOPMENT STRATEGY OF COMMERCIAL BANKS IN THE CONDITIONS OF THE DIGITAL ECONOMY	46

Authors: Kobilova Shafoatjon Tolibdzhonovna - Doctoral Student of the 2-nd full-time department in the specialty 6D050900- "Finance, money and credit operations" "Khujand State University named after academician BobojonGafurov"

JOURNAL NUMBER: 1(64). YEAR OF ISSUE: 2023. LANGUAGE OF THE ARTICLE: Tajik

ANNOTATION

The relevance of this article lies in the fact that it is aimed at improving the strategic planning of a commercial bank, which will allow developing a competent and successful development strategy, positively influencing the implementation of the bank's activities and improving its financial results. In a digital economy, the banking sector faces an important and difficult task of improving existing products and services, as well as creating new and qualitatively different banking products from existing ones. The article considers the main directions of development of the banking sector in the context of digital transformation and the possible risks associated with their application.

KEY WORDS

development strategy, strategy of a commercial bank, strategic planning, mission of a commercial bank, conservative strategy,  digital transformation,bank.

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