Файл	Ном	Сабт карда шуд
Shokirov Ravshan Siddiqovich	ASSESSMENTS OF BITWEEN INTERACTION ADVERTISING AND MARKET FACTORS AND ITS IMPACT ON ECONOMIC ACTIVITY	35

Authors: Shokirov Ravshan Siddiqovich – Candidate of the Sciences of Economics, Associate Professor of the Department of Finance and Credit under TSULBP,  Sharipova Zarrina Safarovna - Senior Lecturer of the Department of Economy of Еnterprise and Regions under TSULBP

JOURNAL NUMBER: 3(62). YEAR OF ISSUE: 2022. LANGUAGE OF THE ARTICLE: Russian

ANNOTATION

In the article the authors made an attempt to develop a methodology for assessing the impact of advertising on the behavior of economic agents and determining its role in the modern system of entrepreneurial activity. An econometric one-sector model is used, and potentialities of its practical application are illustrated. The role of advertising technologies in increasing the effectiveness of advertising activities is determined. According to the authors, advertising and the main factors of market have a close interdependence and to identify its degree, one should resort to the use of econometric methods being the most appropriate ones. Proceeding from production functions, they propose to use a similar methodology for assessing the impact of advertising on the behavior of economic agents and on changes in market factors. The possibility of applying this technique in the absence of accessibility and openness of information on initial data and advertising costs in referensce to the agents on economy is substantiated. For this, organization of statistical accounting on advertising activities of economic entities is suggested.

KEY WORDS

advertising effect, demand, household behavior, one-sector model, economic activity

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