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2022

STRATEGY FOR THE DEVELOPMENT OF TELEVISION IN THE PROCESS OF DIGITALIZATION OF THE MEDIA AND EFFECTIVE METHODS OF GENERATING INCOME

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Authors:   Kosimova Malika Homidhodzhaevna - Senior lecturer at the Department of Engineering Economics and Management of PITTU named after academician M.S.Osimi, Khujand, Republic of Tajikistan

 

JOURNAL NUMBER: 3(62). YEAR OF ISSUE: 2022. LANGUAGE OF THE ARTICLE: Tajik

 

ANNOTATION

This article considers the importance of television as the most mass and accessible media, based on its impact on the emotional and strong-willed environment of the person and the formation of public consciousness. The theoretical foundations of marketing activities are considered, its role and significance in the activities of television companies are justified. Barriers to increasing the competitiveness of television companies in the region have been identified. The main conditions for achieving the proper level of competitiveness of television companies are considered. The need to provide advertisers with complete information about the audience and rational use of resources is justified. In this regard, the author during the study determined the rating of television companies operating in the Sogd region of the Republic of Tajikistan. This rating allows you to determine the place of the television company among all television companies operating in the region. The article also analyzes existing and new business models, their implementation in the field of television. The digitalization process is being considered, which deeply affected this industry and became one of the main engines of changes in the television environment. Various methods of using information technology in television and various options for the development of television companies in the context of digitalization are being investigated. New business opportunities and effective ways to generate revenue in this market are offered.

 

KEY WORDS

television, competition, marketing, business model, media market, industry market theory.