Английский
Тоҷикӣ 
Русский 
2022
MODEL OF BEHAVIOR OF TELEVISION COMPANIES IN THE MARKET OF TELEVISION GOODS AND SERVICES
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Kosimova Malika HomidhodzhaevnaMODEL OF BEHAVIOR OF TELEVISION COMPANIES IN THE MARKET OF TELEVISION GOODS AND SERVICES 8
Authors: Kosimova Malika Homidhodzhaevna - Senior Lecturer at the Department of Engineering Economics and Management of PITTU named after academician M.S.Osimi, Khujand, Republic of Tajikistan
JOURNAL NUMBER: 2(61). YEAR OF ISSUE: 2022. LANGUAGE OF THE ARTICLE: Tajik
ANNOTATION
From an economic point of view, the broadcasting sector is unconventional, since they produce their products and work simultaneously in two markets - the market for goods and services. The television sector of the economy is an interesting comparative example, in which the influence of competition does not contribute to the expansion of the assortment and quality of goods. To solve this scientific problem, various economists have developed a model for choosing a program. But recently they have been disrupted under the influence of modern trends in the development of the market for television goods and services. In this regard, this article for the first time examines the basic concept of the market for television goods and services and presents a completely new approach describing the relationship of television companies in the market based on economic and mathematical models. The article also examines methods that take into account the recurring trends of competing programs, the J. Bib model and the postulate of P. Dunnett.
KEY WORDS
market of television goods and services, economic and mathematical model, channel strategy, model of choice, market behavior of TV channels.